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Paper Resources rebrands as Pri+

Pri+ will provide more space to demonstrate its focus on delivering premium label constructions with aggressive adhesives for difficult-to-label applications.

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By: Greg Hrinya

Editor, Label & Narrow Web

This September, the Paper Resources team will be rebranding to Pri+ (Pea Are Eye Plus). Since 1995, Paper Resources, Inc. has served the pressure sensitive labeling industry.

The company began as a distributor and invested in its first coating line in 2004. Many have said the name Paper Resources represents a paper distributor out of Scranton. “We’re seizing an opportunity to evolve our brand in order to better communicate the range of offerings and expertise Pri+ truly represents,” says Jason Crooks, president.

The Pri+ brand will provide more space to demonstrate its focus on providing premium label constructions with aggressive adhesives for difficult-to-label applications.

At Labelexpo Americas 2022, the company will fully reveal its new Pri+ brand identity. Along with its complete line of eight different specialty hot-melt adhesives, the company will be showcasing TimberTack on its rugged label constructions. TimberTack is a very aggressive, soft adhesive that excels when applied to wood, burlap, corrugated packaging, carpet backing, HDPE, and even livestock. 

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